Guest lecture - Margherita Pagani on Mobile TV (May 12, 2008)

Submitted by achang on Mon, 2008-05-12 00:00.

Margherita Pagani is an assistant professor at the University of Bocconi in Milan. She is currently Visiting Scientist at the MIT Sloan School of Management within the Communications Future Program.

Her talk will be about her most current research examining the factors that affect people's decision to adopt new technologies, specifically mobile TV.