Sustainable Public Transportation

Three visions of sustainable public transportation were created in collaboration with Cisco Systems - Internet Business Solutions Group, and the cities of Amsterdam, the Netherlands, Seoul and San Francisco.

Set five to ten years in the future, each scenario explores a variety of technologies and user experiences appropriate for the specific city, with the common goal of increasing public transportation use by enhancing services and making public transportation more attractive.

These scenarios were originally presented at the Connected Urban Development Conference in San Francisco in February 2008.


whitepaper.pngThis whitepaper accompanies the flash demonstration for a future vision of sustainable public transportation in the cities of Amsterdam, Seoul, and San Francisco.
While primarily focused on providing environmental benefits, the Mobile Experience Lab was also interested in improving social and economic factors within sustainable public transportation.

The Lab’s approach encompassed two primary conditions: Information and Communications Technology (ICT) and social networking.