The Everyday Branch: Smart Learning Hub

What will happen to branches with increase in mobile banking?

In this ongoing project with Banco Bradesco, a Brazilian bank, Mobile Experience Lab is designing new branch services and interior space to support various forms of knowledge share, in response to the increase in mobile banking. The Bradesco Everyday Branch PLUS is a Smart Learning Hub, a place for workshops in financial education to mobile banking, as well as a community networking place, where exchange of knowledge happens. It is also a place for personalized experiences, with the use of smart technology and easily approachable universal bankers.

We are currently working on the design of both space and services, which we will fabricate a one to one scale mock-up for in-space “body-storming” workshop with Bradesco and the local community.